Apple TV+ with Direct Focus on Original Content
Apple on Monday unveiled its highly-anticipated video streaming service, Apple+, placing its original content creation efforts front and center with celebrity like Oprah, Jason Momoa, Alfred Woodarde, just to mention a few are taking the stage to promote their projects and partnerships with the tech giant.
Not completely surprising given Apple reportedly expects to spend $2 billion this year on original content.
The ad-free subscription service is slated to launch this fall and be available on all Apple devices via the redesigned Apple TV app, as well as on Roku, Fire TV and a variety of smart TVs. Pricing for the service has not been disclosed.
Steven Spielberg took the stage discussing his reboot of the anthology series Amazing Stories, as did Reese Witherspoon, Jennifer Aniston, and Steve Carrell to promote their Apple original, The Morning Show.
Other celebrities included Kumail Nanjiani, J.J. Abrams, Sara Bareilles, Jason Momoa, Alfre Woodarde, and even Oprah who announced two documentaries for the Apple service and is planning a book club program.
Apple TV+ will be available in 100 countries, with new exclusive originals being added each month. The revamped Apple TV app displays content from a variety of services together in one place, including Hulu, Amazon Prime Video, ESPN+, along with premium channels like HBO, Showtime, and Epix.
Cable TV programming like live sports and news from cable providers including Charter’s Spectrum, and vMVPDs PlayStation Vue, and AT&T’s DirecTV Now can also be viewed directly in the Apple TV app.
Apple positioned its new TV Channels as a way for users to only pay for the channels they want and have the ability to watch on-demand and both online and off.
At the event, Apple also announced a new MasterCard Credit Card that doesn’t have late fees or annual fees. It’s integrated with a person’s Apple device to track spending, but Apple says it won’t be able to see where or what users are spending.
Apple is also launching subscription news and gaming services, more on those, Read On